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The Welsh Wire: Larry Faragalli, CEO of Brightly

Digital transformation is the adoption of technology to replace manual or analog processes, or to replace legacy technology with newer and more modern tools, in order to transform your services or your business.

Larry Faragalli, CEO of Grand Rapids-based Brightly, explains how digital transformation can improve your small business when he talks with Sheri Welsh on this week’s The Welsh Wire podcast. Faragalli explains it’s not something that just happens in your information technology (IT) department.

“It’s adopting and promoting a culture of continuous improvement inside of your organization where you’re creating positive and meaningful experiences for customers, and the partners that you work with, and quite frankly, your employees, too,” says Faragalli.

Faragalli discusses three core components of digital transformation. One is changing your business model, like moving from renting videotapes to streaming video content online. The second is operational digital transformation to improve efficiency. The third focuses on customers to create compelling online experiences.

“It’s such a personal endeavor, because it’s kind of like lifting up the hood of your business and finding all the places where there’s a little bit of rust,” Faragalli says.

“I think one of the most meaningful things you can do is just talk to other business owners, read a lot about what other people are doing, whether it’s in your in your space or not, and understand what is working for other organizations so that you don’t have to make a bunch of expensive mistakes going into it.”

Listen to Sheri’s full interview with Larry Faragalli.

Subscribe to The Welsh Wire podcast on iTunes for additional informative, entertaining interviews with west Michigan business leaders.