The Welsh Wire: Cynthia Kay, Cynthia Kay and Company and Author of Small Business for Big Thinkers
As a small business owner, how do you know when you’re ready to go after big customers?
“I think you have to be really honest with yourself because if you’re expecting to hit a home run right away it’s just not going to happen,” says Cynthia Kay, owner and President of Cynthia Kay and Company, a video production firm in Grand Rapids. Cynthia has literally written the book on this topic: “Small Business for Big Thinkers” and is the guest in this week’s Welsh Wire podcast interview with Sheri Welsh.
Kay tells Sheri that small businesses have to be ready for their big break. “One of the things I say to people is have you built out a really good infrastructure for your business? Do you have really good processes in place? Because if you don’t, it will be chaos.”
Also important, says Kay, is being willing to adapt to whatever billing and reporting procedures are required by a big client.
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